What Is A2p Messaging?

What is a2p?

A2P, or application-to-person messaging, is any kind of traffic in which a person is receiving messages from an application.

A2P messaging includes (but is not limited to) marketing messages, appointment reminders, chat bots or virtual assistants, notifications, and one-time passwords (OTPs) or PIN codes..

What is a2p and p2p?

A2P refers to application to person messages (an app, alert, 2FA, etc.) … P2P refers to person to person messages (a person sends a message to another person). The nature of this traffic would resemble a conversation or dialogue, rather than being related to any transaction.

What is a2p SMS market?

Application-to-person (A2P) SMS is a part of mobile value added services (VAS). It enhances the average revenue per user by providing mobile content to subscribers which generates stimulation and acts as a gateway to reach mobile subscribers in minimum time.

How does an SMS work?

Sending the data As for the actual transmission of a SMS, the text message from the sending mobile device is stored in a central SMC, which then forwards the message to the desired destination.

What is p2p SMS?

P2P stands for Person-to-Person messaging. In simple terms, this is when two or more people communicate over text messaging. For example, when you send a text message from your phone to another person’s phone, that’s P2P. This can also include traffic that goes through an API to connect two people.

How does a2p messaging work?

Unlike phone calls, A2P messages don’t rely on individuals answering at the right time. This aligns with the preferences of U.S. adults, 64% of whom would rather interact with companies through A2P messages rather than by phone.